Picture this — the vibrant charm of Vietnam’s coastal city, Da Nang, dazzling Japanese tourists with its stunning beaches, rich culture, and a booth packed with surprises. From September 25 to 28, 2025, Da Nang made quite the impression at one of the world’s most prestigious travel shows — the Tourism Japan Expo 2025 in Nagoya, Aichi.
Let’s take a peek behind the scenes of this exciting international showcase — where Da Nang brought its A-game to woo travel lovers from around the globe!
A Mission to Inspire: Da Nang at Japan’s Premier Travel Fair
Tourism Japan Expo 2025 isn’t just any travel fair. It’s a global meeting point for tourism professionals, with more than 550 booths representing over 80 countries, and over 100,000 visitors expected to walk through the doors. Hosted by the Japan Association of Travel Agents (JATA), in collaboration with big names like JR Central, ANA, JAL, and the Nagoya Chamber of Commerce and Industry — this event is the real deal.
For Da Nang, this was more than just a return visit (yep, second year in a row!) — it was a chance to step up its game and highlight everything new, exciting, and oh-so-appealing about this coastal gem.
Da Nang FantastiCity Booth: A 36m² Experience Hub
Say hello to booth F-083! Right in the heart of the Asia Destinations zone, the Da Nang FantastiCity booth was nestled between heavy travelers like South Korea, Thailand, Malaysia, and the Philippines. With a clean, bold 36 square meters of design and experience, this wasn’t just a booth — it was a portal into what Da Nang has to offer.
Joining hands at the booth were key players like:
- Da Nang International Airport and Terminal Operator
- Da Nang Mikazuki Japanese Resort & Spa
- The Bel Group
- And folks from major Vietnamese airlines like Vietnam Airlines and Vietjet Air
Together, they painted a picture of a destination that’s not only beautiful but easy to get to and hard to forget.
Opening Day Vibes: Welcome and Wow
On September 25, the booth’s grand opening kicked off the expo with energy and flair. Representatives from the Japan Association of Travel Agents (JATA), the Vietnam-Aichi Friendship Association, and other tourism stakeholders gathered to celebrate this cultural exchange.
The Department of Culture, Sports and Tourism of Da Nang, alongside leading businesses from the city, used this moment to spotlight new routes, potential partnerships, and tourism innovations.
Building Bridges: Collaborating for a Tourism Boom
Throughout the expo, Da Nang’s delegation got to work — holding productive B2B meetings with airlines, travel agencies, and media reps like:
- AEON Compass
- Skytrex INC
- HIS (one of Japan’s top travel companies)
These meet-ups focused on boosting awareness and travel packages around Da Nang’s key tourism strengths:
- Beach and luxury resorts
- Cultural tourism
- MICE (Meetings, Incentives, Conferences, and Exhibitions)
- Golf tourism
- Educational travel
The aim? Strengthen tourism ties and… drumroll… open up more direct flights between Da Nang and Japan!
Experience Corner: Ao Dai, Lucky Spins, and Smiles All Around
Okay, let’s talk fun. Visitors to the Da Nang booth didn’t just walk away with brochures — they walked away with memories.
🎎 Ao Dai Check-in Corner
Guests were invited to dress in Vietnam’s iconic Ao Dai (traditional long dress) and pose for photos — complete with conical hats and fans for that authentic local flare.
🎁 Lucky Draw Station
Cue the “spin to win!” Da Nang’s signature Lucky Wheel was a hit, giving out souvenirs that tied back to the city’s identity — like handcrafted wooden landmarks, souvenirs shaped like lanterns, and yes, plush mascot bears!
Why Japan Matters: A Top-Tier Market for Da Nang
In the first 8 months of 2025, Japanese visitors made up 4% of Da Nang’s international arrivals — ranking Japan 7th among Da Nang’s top source markets. And the connection keeps getting stronger:
✈️ Vietnam Airlines runs two direct routes:
- Narita – Da Nang (daily)
- Osaka – Da Nang (resumed July 3, 2025) and flying four times a week
Growing flight availability makes Da Nang one of the most accessible Southeast Asian destinations for Japanese travelers — a promising sign of things to come.
Wrapping It Up: What’s Next?
Da Nang’s strong showing at the Tourism Japan Expo 2025 wasn’t just a marketing splash. It reflects a strategic move to tap into the Japanese travel market, strengthen diplomatic and business ties, and position the city as a must-visit gem in the heart of Southeast Asia.
And with more direct flights, fresh destination marketing, and unforgettable experiences waiting — Da Nang is ready for takeoff.
So, Japan — are you packed yet?
Want to Know More?
Feel free to reach out or explore more:
📍 Address: 18 Hung Vuong, Hai Chau, Da Nang City
📧 Email: tourism@danang.gov.vn / danangtourismpromotion@gmail.com
🌐 Website: www.danangfantasticity.com
Let the adventures begin! 🇻🇳✈️🇯🇵