Welcome to a fresh chapter in Vietnam’s luxury hospitality scene! If you’ve been dreaming of a beachfront retreat rich in elegance, infused with heartfelt Japanese service, and nestled right by the breathtaking My Khe Beach – you’re in luck. Japan’s renowned Seibu Prince Hotels & Resorts has officially announced their latest gem: the all-new Prince Hotel Da Nang, opening in October 2025.
A New Symbol of Hospitality Arrives in Central Vietnam
There’s luxury. Then there’s “Japanese-style” luxury — thoughtful, pristine, and incredibly warm. That’s the kind of experience Seibu Prince Hotels & Resorts plans to bring to Da Nang. Already a beloved name in Japan for their impeccable service culture rooted in the spirit of “Omotenashi” (wholehearted hospitality), their expansion into Vietnam signals more than just building another high-end resort — it’s about creating a transcendent experience for travelers worldwide.
Formerly known as Sel de Mer Hotel & Suites, the soon-to-be-unveiled Prince Hotel Da Nang marks a major landmark in Seibu Prince’s global journey — and what better place to set foot in Vietnam than the iconic shores of My Khe?
A Vision Shared by Trusted Hospitality Partners
Lee Richards, Global Chief Executive Officer of Seibu Prince Hotels & Resorts, shared his excitement:
“We’re incredibly proud to bring Prince Hotel Da Nang into our global family. It’s a meaningful step forward, reflecting our ambition to connect cultures through extraordinary experiences. Teaming up with local pioneers like Mr. Duong Tien Thanh and Ms. Nguyen Thi Thu Trang, the minds behind Sel de Mer, is a natural progression given their commitment to excellence.”
And on the local side, Mr. Duong Tien Thanh — representing property investor Thien An Thanh Service & Trading Company — added:
“Partnering with Seibu Prince Hotels & Resorts is more than just business. It’s about shared vision and shared values. Together, we’re creating something iconic for Vietnam’s resort landscape — a place where devoted service blends with world-class sophistication.”
Inside the Crown Jewel of Da Nang’s Coast
So, what can guests expect once the doors open? Think curated comfort with luxury in every detail.
Room With A View — Always
- 164 stylish guest rooms and suites
- Every room features a private balcony, showcasing either sparkling sea views or dynamic cityscapes
Immerse in Serenity & Style
- A stunning infinity pool perched on the 5th floor
- A state-of-the-art gym for fitness lovers
- A serene premium spa offering relaxing, rejuvenating treatments
Culinary & Nightlife Delights
- A variety of in-house bars and restaurants, including the standout:
The Speakeasy Bar & Tapas — rooftop, panoramic, and perfect for cocktails with a view!
Events With a Touch of Elegance
- Modern, flexible event spaces
- Outfitted with cutting-edge technology for meetings, weddings, and special occasions
Location, Location, and… More Location
You won’t just stay close to the beach — you’ll be steps away from it! The hotel is located just minutes from the golden sands of My Khe Beach, and in the heart of Da Nang’s cultural and tourist hotspots. Explore:
- The famous Dragon Bridge
- The scenic Son Tra Peninsula
- The Marble Mountains
- Hoi An Ancient Town
- The picture-perfect Golden Bridge
Whether you’re a culture chaser, a food lover, or a beach bum in need of a luxurious recharge, this hotel’s prime location makes every experience unforgettable.
Why This Opening Matters
It’s not just about another five-star hotel. With Prince Hotel Da Nang, Seibu Prince is setting a new standard for hospitality in Vietnam’s booming tourism scene. By blending world-class service, local flavor, and Japanese hospitality philosophies, this venture is poised to become a flagship destination where comfort and culture coexist beautifully.
Whether you’re planning a romantic trip, a business getaway, or just a guilt-free pampering staycation — Prince Hotel Da Nang promises to be more than a place to sleep. It’ll be a place to feel inspired, cared for, and completely at ease.
Mark Your Calendar: October 2025
We can’t wait to see this incredible space come to life — and trust us, neither will you. Visit the official website for updates, sneak peeks, and reservation announcements as we get closer to the grand opening.
👉 www.seibuprince.com/prince-hotel-da-nang
See you by the sea 🌊✨
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Artfully blending Japanese heart with Vietnamese spirit —
Prince Hotel Da Nang: Where hospitality meets heritage.