When you think of Da Nang, maybe the image of the majestic Dragon Bridge or sun-kissed beaches comes to mind. But behind its striking skyline and warm waves is a city with stories to tell, roots that run deep, and a future teeming with innovation and ambition.
In celebration of Vietnam’s 80th National Day (02/09/1945 – 02/09/2025), Da Nang is taking a proud step forward, showcasing its journey from cultural cornerstone to an economic powerhouse. Let’s dive into what this dynamic city is bringing to the national stage at the country’s grand exhibition in Hanoi.
A National Celebration, A Global Vision
From August 28 to September 5, 2025, the National Exhibition Center (Co Loa, Dong Anh, Hanoi) transforms into a mosaic of Vietnam’s achievements across the decades. Among the standout features? The “Da Nang – Embracing a New Era” pavilion – a 510 m² immersive space designed to inspire, inform, and ignite the imagination.
This isn’t just another exhibition booth. It’s a vibrant narrative of Da Nang’s transformation, shaped by its history, propelled by its people, and aimed at a sustainable, globally-connected future.
City Leaders Show Their Support
Before the exhibition kickoff, Vice Chairwoman of the Da Nang People’s Committee, Nguyen Thi Anh Thi, made an on-site visit to inspect progress. Impressed by the collaborative effort of the Department of Culture, Sports and Tourism and key stakeholders, she applauded the meticulous planning and inspired execution.
Thi emphasized how the showcase is more than a celebration—it’s a political and cultural affirmation, a manifestation of Da Nang’s evolving identity and growth. She urged everyone involved to push towards perfection: top-tier design, execution, and relevance, ensuring the pavilion isn’t just informational—it must captivate and move visitors.
Let’s get into what makes this pavilion so special.
Explore the “Da Nang – Embracing a New Era” Pavilion
Designed along the theme route: Heritage – Achievements – Future, the pavilion unfolds in five key sections—each one more fascinating than the last.
🚪 1. Gateway: The Dragon Bridge Experience
Greeting guests is an iconic replica of Da Nang’s famous Dragon Bridge, symbolizing the city’s resilience, creativity, and constant innovation.
Beneath it flows a stream of LED “light rivers,” representing the powerful, unending historical and cultural currents shaping the city. It’s not just visually stunning—it’s poetic.
🧭 2. Quang Region Heritage: The Heart of Culture
Step into a world where the past lives on. This area pays tribute to the long-standing cultural heritage of the Quang region—from the ancient Sa Huynh civilization to the spiritual richness of Champa and the resilient Vietnamese identity.
Highlighted by shimmering Ma Chau silk, intricate Thanh Ha pottery, and traditional Kim Bong woodcraft, this space wraps you in a living tapestry of tradition and craft.
🚀 3. Da Nang Today: A Modern City on the Rise
This section showcases Da Nang’s modern achievements across sectors—economy, education, healthcare, agriculture, tech, and tourism.
Through dynamic LED displays, holograms, and immersive visuals, visitors get a front-row seat to the numbers, stories, and innovations that define today’s Da Nang. It’s the perfect mix of form and function, heart and hustle.
🌐 4. Vision for Tomorrow: A Smarter Da Nang
Da Nang is not just dreaming big—it’s building bold. The “New Era” space offers an interactive touch-screen journey into the city’s digital transformation and strategic plans such as:
- The new administrative map
- 2030 land use and functional zoning
- International airport upgrades
- The Chu Lai Freeport and Nam Giang Economic Zone
- High-tech parks and other mega-projects
Smart planning meets pioneering spirit—it’s proof of a city not just catching up with the future, but racing ahead of it.
🎭 5. Culture & Tourism Playground: Fun Meets Tradition
Here’s where tradition comes alive with a smile.
Step into a celebration of arts—from Bai Choi folk singing and Cham dances to epic Tuong performances. Learn to paint hats, make lanterns, and sculpt Tuong masks, or just chill on a Da Nang-style beach set and savor OCOP-certified delicacies that taste like sunshine.
More Than a Showcase—It’s an Invitation
Da Nang’s pavilion at the national exhibition isn’t just about highlighting the past and present—it’s about inviting the world to be part of its future.
This is Da Nang placing itself on the global map as a hub of innovation, culture, and lifestyle. A place full of heart, endlessly evolving, and ready to welcome both investors and dreamers alike.
A city where tradition ignites ambition, and where every step forward leaves a footprint in tomorrow.
So, if you find yourself at the National Exhibition from August 28 to September 5, don’t miss the Da Nang pavilion. Come for the lights, stay for the legacy.
Da Nang’s story is still being written. Want to be part of the next chapter?
Created by the Da Nang Department of Culture, Sports and Tourism.