As the summer slowly gives way to the golden days of September, Da Nang is buzzing with excitement — and it’s not just the balmy weather that’s bringing the heat. Recently, this vibrant coastal city played host to a special group of international guests: 171 MICE travelers from The Fun Club, Malaysia.
A Welcoming Wave of International Visitors
From September 4th to 7th, 2025, the city of Da Nang welcomed a delegation of Malaysian business travelers in what turned out to be a meaningful and joyful cross-border event. The trip was jointly organized by Omega Tours, a seasoned travel company in Vietnam, and their international partner, Lintas Travel Services SDN BHD — a proud member of the International Air Transport Association (IATA) headquartered in Kuala Lumpur.
Da Nang warmly welcomes MICE guests
For those unfamiliar with the term, MICE stands for Meetings, Incentives, Conferences, and Exhibitions — a growing sector in global travel that blends business with leisure, culture, and inspiration. And Da Nang, with its unique charm and bustling energy, is quickly rising as a go-to destination in that space.
Experience-Driven Exploration in the Heart of Vietnam
Over the course of four unforgettable days, the guests from The Fun Club immersed themselves in the soul of Da Nang. From lounging by the sun-drenched beaches to embarking on cultural journeys into the heart of the city’s history and cuisine, every moment was packed with enriching emotions and memorable sights.
The visit gave these seasoned travelers everything they were looking for — beautiful landscapes, warm hospitality, exquisite local dishes, and truly Vietnamese experiences. Whether it was savoring Mi Quang noodles at a bustling local market or exploring the intricate beauty of Marble Mountains, Da Nang delivered on every front.
More Than Just a Visit: Strengthening Global Bridges
But this wasn’t just about a fun getaway. The event also marked a significant move in fostering international cooperation and exchange between the Vietnamese and Malaysian business travel communities. By hosting such a well-executed MICE tour, Da Nang continues to affirm its position as a leading destination for international corporate events and incentive travel.
The visit acted as a bridge connecting not only two countries but also the professional networks and business opportunities that may thrive through such exchanges. It’s a powerful reminder of how travel can be a gateway to collaboration and shared growth.
Da Nang: Ready for the World
Da Nang has been on an impressive trajectory for years — evolving from a beautiful coastal city into a hub for international tourism and MICE hosting. With the successful reception of the Malaysian delegation, the city has once again proven that it offers the infrastructure, hospitality, and cultural richness to meet the high expectations of global travelers.
Whether you’re a company looking to reward your top employees or an organization planning a high-profile conference, Da Nang is positioning itself as your next ideal destination.
The journey of The Fun Club may have ended, but their smiles, shared stories, and cherished memories live on — as does Da Nang’s vision to become Southeast Asia’s MICE powerhouse.
Organized by: Da Nang Center for Tourism Promotion
✈️ So, thinking about where to host your next big event? You might want to pencil in Da Nang — a city where business meets beauty, and every visit leaves a lasting impression.