Imagine a future where booking your next vacation to Da Nang isn’t just easy — it’s seamless, personalized, and deeply connected to the heartbeat of the city’s rich culture and landscapes. That’s exactly what the city envisions with the upcoming “Digital Connection – Elevating the Destination” conference, set to take place on August 27, 2025, during the prestigious HOREC-FEX Vietnam exhibition.
Let’s dive into how Da Nang is teaming up with global travel platforms (OTAs) to bring a smarter, more competitive tourism ecosystem to life.
A Conversation That Matters
Hosted by the Da Nang Tourism Promotion Center, this conversation doesn’t exist in a vacuum. With support from the city’s Department of Culture, Sports, and Tourism, the event has a clear purpose: to foster meaningful collaboration between one of Vietnam’s hottest travel destinations and the world’s leading OTAs (think Booking.com, Expedia, Agoda and more).
Through workshops, panel discussions, and expert presentations, the aim is loud and clear — make Da Nang a stronger, smarter, and more globally competitive destination.
Why This Workshop Is a Big Deal
At the heart of the “Digital Connection – Elevating the Destination” conference are three key objectives:
- ✨ Assessing the current state of collaboration between Da Nang and international OTAs, celebrating success stories, acknowledging limitations, and pinpointing areas for improvement.
- 🤝 Providing a welcoming space for key stakeholders — travel agencies, hoteliers, tech experts, and government bodies — to swap insights, best practices, and strategies for optimizing collaboration.
- 🚀 Outlining action-oriented solutions, with a long-term vision of building a smart, sustainable tourism ecosystem that maintains Da Nang’s edge in an increasingly competitive travel market.
Conference Highlights
What’s On The Table?
The agenda is packed and practical. Each session has been designed to tackle real-world issues and offer results-driven insights.
1. Da Nang & the OTAs: The Relationship So Far
The Da Nang Tourism Promotion Center opens the talk show with a detailed overview:
- How tourism campaigns have played out across various online platforms.
- Green and cultural tourism collaborations.
- What’s next? A roadmap for fostering sustainable outcomes and greener partnerships.
2. Making OTA Work for Everyone
This session offers a goldmine of practical knowledge:
- Case studies on effective OTA cooperations between tour operators and local partners.
- How to connect and market online tourism products for maximum global reach.
- Enhancing the customer journey: from click to unforgettable experience.
3. Maximizing Hotel Visibility with Smart OTA Management
DS Company — OTA strategy experts — lay out guidance for:
- Using tools like channel managers to streamline bookings.
- Dynamic pricing tactics to stay competitive.
- Building a standout hotel profile on popular platforms to boost direct bookings.
Especially helpful for small-to-medium hotels aiming to level up not just online, but operationally.
4. Big Debate: Destination + OTA, Where Are We Headed?
Hear from the voices that matter. Industry leaders, OTA reps, government officials, and tourism entrepreneurs gather for a bold discussion on:
- The impact of evolving consumer habits and OTA pricing models.
- The push for transparent data sharing to inspire smarter decision-making.
- How unified communications could amplify Da Nang’s global profile.
Expect candid conversations and game-changing takeaways.
Industry Engagement
What Comes Next? A Roadmap Built on Trust, Tech, and Teamwork
Everything agenda points toward a bigger, bolder future. So what’s Da Nang cooking up?
🔗 Stronger, Smarter Partnerships
- Building long-term collaboration mechanisms between Da Nang and top OTAs, especially those with strategic regional reach.
- Launching co-branded promotional campaigns across all travel seasons.
- Introducing niche, trend-aligned offerings like eco-tourism, wellness retreats, and culinary adventures native to Da Nang.
Instead of reliance on short-lived promotional bursts, these efforts lay the groundwork for enduring growth.
🧠 Smarter Data, Smarter Moves
- Collaborating with OTAs to create unified tourism data platforms. This includes open APIs and shared insights on market trends.
- Supporting predictive planning and resource allocation for both public and private tourism sectors.
💼 Empowering Local Businesses
- Hosting OTA training sessions for small and medium enterprises to boost their digital skills and marketing power.
- Offering consultation programs to help these businesses optimize visibility and bookings across multiple platforms.
🌍 Towards Ethical, Transparent Tourism
- Implementing clear evaluation metrics for OTA partnerships to ensure transparency and fair representation of Da Nang’s offerings.
- Regulating service listings to maintain competitive balance and consistent quality.
- Prioritizing sustainable tourism through responsible service management.
🎥 Content Is Still King
- Rolling out creative campaigns alongside OTAs featuring KOLs, vloggers, travel influencers, and online series.
- Enhancing Da Nang’s digital presence — especially among young, experience-driven global audiences.
Tourism Media Campaign
Final Thoughts: A Smarter Future for Tourism Starts Now
Da Nang’s initiative is more than a workshop — it’s a rallying call. One that bridges tradition and innovation, uniting the old-world charm of a coastal haven with the modern demands of digital-first travelers.
With its finger firmly on the pulse of tech and tourism trends, Da Nang’s strategy is set to spark meaningful progress, not just for the city, but as a model across the region.
The collaboration between local businesses, government bodies, and OTAs could very well redefine how cities worldwide approach digital tourism. And we can’t wait to see it unfold.
🌐 Follow along for more insights on Da Nang’s journey to becoming Southeast Asia’s next big smart tourism hub.
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Organized by: The Da Nang Tourism Promotion Center
🗓 August 27, 2025
📍 HOREC-FEX VIETNAM 2025, Da Nang, Vietnam